Privacy Policy

Last updated: August 14, 2026

The purpose of this privacy policy is to inform you clearly and transparently about how SAS SPEEDPARK HOLDING , which operates the SpeedPark and Games Factory brands , collects, uses, stores and protects your personal data.

It applies to data collected in particular when you use our websites, make a reservation, participate in a commercial operation, fill out a form or agree to receive our communications.

We attach particular importance to the protection of your personal data and we undertake to process it in accordance with the General Data Protection Regulation (GDPR), the French Data Protection Act and applicable texts relating to the protection of personal data.

1. What personal data do we collect?

Depending on your use of our services, we may collect the following categories of data:

Identification data

name ;
first name ;
date of birth when necessary;
civility, when provided.

Contact information

e-mail address ;
telephone number;
postal address when necessary.

Data relating to reservations and purchases

booking history;
services booked or purchased;
busy center;
information relating to gift vouchers;
information necessary to monitor your relationship with us.

CRM preferences and data

When you complete a requalification or preference management form, we may record:

your communication preferences;
your interests;
the types of content you wish to receive;
the communication channels you have selected;
your choices and withdrawals of consent;
your unsubscribe requests.

Data relating to our communications

Where permitted and subject to applicable consent conditions, we may also process certain data relating to your interactions with our electronic communications, including clicks or other interactions with the content sent.

Technical Data

When you browse our websites, certain technical data may be collected, including:

IP address;
browser type and version;
operating system;
pages viewed;
date and time of consultation;
data relating to your browsing.

The collection of some of this data may depend on your choice regarding cookies and other trackers.

2. How is your data collected?

We may collect your data when you:

make a reservation online;
make a purchase;
buy or use a gift voucher;
Contact us by email, phone or mail;
fill out a form on our website;
You are subscribing to our communications;
participate in a promotional campaign or a game;
Enter or update your communication preferences;
browse our sites when the relevant cookies or trackers have been accepted.

Some data may also be transmitted by our technical service providers or partners when necessary for the performance of our services.

3. Why do we use your data?

Your personal data may be used for different purposes, depending on the context in which it is collected.

Booking and service management

We use your data in order to:

process your reservations;
send you the booking confirmations;
manage your purchases and gift vouchers;
to track your reservation;
to respond to your requests;
to provide you with the services you have requested.

The legal basis for this processing is, in particular, the performance of the contract or the implementation of pre-contractual measures.

Customer relationship management

We may use your data to:

to respond to your requests;
to ensure follow-up of the customer relationship;
improve our services;
manage complaints;
to ensure the continuity of our services.

Depending on the processing involved, these operations may be based on the performance of the contract, our legitimate interest or a legal obligation.

Commercial communications

We may send you marketing communications about SpeedPark and/or Games Factory when permitted by applicable law and, where necessary, when you have given your consent.

These communications may include, in particular:

offers and promotions;
the news;
events and activities;
new features;
the activities and experiences offered;
Information about our establishments.

Manage your preferences

When you provide your communication preferences, we use this information to tailor the communications we send you.

You can, in particular, indicate that you are interested in:

offers and promotions;
the news;
events and activities;
ideas and inspirations;
all of our communications.

You can also select the channels through which you wish to be contacted, including email and/or SMS.

Personalization of communications

When you have given the necessary consent, we may use your preferences and certain information relating to your relationship with our brands to personalize the communications sent to you.

This personalization can, in particular, allow us to offer you content, offers or information that better matches your interests.

Statistics and improvement of our communications

Where permitted and, where necessary, with your consent, we may measure certain interactions with our communications in order to:

measure the performance of our campaigns;
to compile statistics;
improve the relevance of our communications;
understand the content that interests our customers;
improve our marketing campaigns.

4. Legal basis for processing

Depending on the purpose concerned, your data may be processed on the following legal bases:

Execution of a contract

When processing is necessary to fulfill a reservation, purchase, or requested service.

Legal obligation

When we need to process or retain certain data in order to comply with a legal or regulatory obligation.

Legitimate interest

When processing is necessary for the pursuit of our legitimate interests, subject to respect for your rights and freedoms.

Consent

When regulations require your consent, particularly for certain commercial communications, certain cookies and trackers, or certain tracking and personalization operations.

When processing is based on your consent, you can withdraw it at any time.

5. Your communication preferences

You can choose the types of communications you wish to receive.

Depending on the forms provided, you can select, among other things:

Offers & promotions;
News;
Events & entertainment;
All communications.

You can also choose your communication channels:

Email;
SMS.

Your choices are recorded in order to respect your preferences.

You can change your preferences or withdraw your consent at any time.

6. Consent

When your consent is required, it is obtained in a free, specific, informed and unambiguous manner.

The consent boxes are not pre-ticked.

Reading this privacy policy does not constitute consent to receive marketing communications.

When multiple purposes or channels require separate consent, these are subject to separate choices.

You can withdraw your consent at any time, without this withdrawal calling into question the lawfulness of the processing carried out before it.

7. Unsubscribing from communications

You can unsubscribe from our marketing communications at any time.

For emails, you can use the unsubscribe link included in each communication.

For SMS messages, you can use the unsubscribe instructions provided in the message.

You can also contact us to change your communication preferences.

After a request to unsubscribe, certain information may be kept in an opt-out list to ensure your request is respected and to avoid sending you further unwanted communications.

8. Cookies, pixels and similar technologies

Our websites may use cookies and other similar technologies.

Some cookies are necessary for the operation of the site and may be used without consent when they are strictly necessary to provide the requested service.

Other cookies and trackers may be used, in particular for:

measure audience;
to compile statistics;
improve our sites;
understand user navigation;
to personalize certain content or services;
to carry out certain marketing operations.

When their use requires your consent, these cookies and trackers are only placed or activated after you have made your choice.

Our electronic communications may also incorporate technologies to measure certain interactions with emails, such as clicks or opens, when their use is subject to your consent.

The methods of managing these technologies are detailed in our Cookie Policy and in the consent management mechanisms offered on our sites.

9. Payment details

Online payments are processed by secure payment providers.

SpeedPark and Games Factory do not store your complete bank card details unless otherwise clearly stated.

Our payment providers may process the data necessary for the execution and security of the transaction, in particular in the context of fraud prevention and detection.

10. With whom can your data be shared?

Your personal data may be accessible to authorized persons within our companies as well as to our service providers when their intervention is necessary.

This may include, in particular:

booking service providers;
payment providers;
of hosting providers;
IT service providers;
CRM solutions;
of email sending providers;
SMS sending providers;
of analytics and statistics providers;
marketing service providers.

As part of our CRM activities, certain data may be processed in our customer relationship management and communication sending solutions.

These service providers only use the data within the scope of the services entrusted to them and in accordance with applicable data protection obligations.

11. Data transfers outside the European Union

Some of our service providers may be established outside the European Union or use infrastructure located outside the European Economic Area.

When your data is transferred to a country outside the European Economic Area, we ensure that this transfer is governed by applicable regulations.

Depending on the circumstances, the transfer may in particular be based on an adequacy decision of the European Commission or on appropriate safeguards provided for by the GDPR.

12. How long do we keep your data?

We retain your personal data only for as long as necessary for the purposes for which it is processed.

Shelf life depends in particular on:

the nature of the data;
the purpose of the processing;
of our legal obligations;
the duration of our business relationship;
of your communication choices.

Data used for marketing purposes is stored in accordance with applicable rules and recommendations.

Information relating to your consents, withdrawals of consent and unsubscribe requests may be kept for the period necessary to demonstrate respect for your choices and our obligations.

Certain data may be retained beyond its period of use when necessary to comply with a legal obligation or to establish, exercise or defend a legal right.

13. Security of your data

We implement appropriate technical and organizational measures to protect your personal data against:

the loss;
destruction;
alteration;
unauthorized access;
disclosure;
misuse.

Access to data is limited to authorized personnel and to the extent necessary for their functions.

However, no computer system or means of transmission over the Internet can guarantee absolute security.

14. Your rights

In accordance with the GDPR and applicable regulations, you have the following rights, subject to the conditions set out in the regulations:

of a right of access to your data;
of a right of rectification;
of a right to erasure;
of a right to limit processing;
of a right to object;
of a right to portability where applicable;
the right to withdraw your consent at any time when the processing is based on it.

You can also object at any time to the use of your data for commercial prospecting purposes.

15. How to exercise your rights?

To exercise your rights or obtain information regarding the processing of your personal data, you can contact us:

E-mail:
communication@speedpark.fr

or by mail:

SAS SPEEDPARK HOLDING
To the attention of the data protection department
10 Rue Marguerite Yourcenar
21000 Dijon

We may ask you for proof of identity when necessary to verify your identity and protect your data against fraudulent requests.

16. Complaint to the CNIL

If, after contacting us, you believe that your rights are not being respected or that the processing of your personal data does not comply with applicable regulations, you can file a complaint with the National Commission for Information Technology and Freedoms (CNIL).

17. Links to Third Party Sites

Our sites may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of these third-party sites.

We encourage you to review their own privacy policies before submitting your personal data to them.

18. Amendment to this policy

We may need to modify this policy to take into account regulatory, technical or business developments.

The most recent version of the privacy policy is available on our websites.

Last updated: August 14, 2026